NEXTMOOV named agency of record for the marketing division of Aéroports de Montréal
Montreal, March 2016 – Following an RFP involving around twenty proposals, NEXTMOOV won the prestigious account of the sales and marketing division of ADM (Aéroports de Montréal).
ADM is gearing up for a milestone commercial makeover, with 17 new stores opening this year, new services being launched and the release of its mobile app designed to enhance the passenger experience. NEXTMOOV clearly stood out due to its strategic vision, audacity, originality and its capacity to manage large-scale projects. The agency will be working with the ADM sales and marketing division to help it affront a variety of challenges and to handle all their communciations and marketing needs.
“The airport is an extraordinary environment that’s overflowing with opportunities to engage with an international clientele,” stated NEXTMOOV’s founder and president, Christina Riverin. “This means that we’ll be able to come up with fresh, new ideas all the time and constantly display our initiative. We’re proud to work with ADM, which not only showcases Montreal and its culture, but is also the driving force behind an improved passenger experience.”
The account involves strategic planning, the creation and production of advertising campaigns, launch campaigns for the new stores, and a range of marketing and communication tools whose purpose will be to enable the airport’s 15 million annual passengers to see Montréal-Trudeau airport with new eyes and realize that enjoying themselves before takeoff is an integral part of their trip… so why not make the most of it!