Complete corporate repositionning and creation of an umbrella brand, uncluding the design of all related product lines in order to reach the canadian consumer market. NEXTMOOV was also entrusted with strategic planning, advertising campaign, media planning, design and production of all communications and marketing tools.
Brand hierarchy and brand identity of the company and all its product lines. Brand identity optimization on all communications and marketing tools including packaging and display design.
Creation, direction and production of a TV ad featuring the first product offered to consumers. Media planning, network negotiations, talent casting and contract management. Development of the annual marketing plan in exclusive partnership with BMR.
Product repositioning, including development of in-store communications strategy to support sales. Creation, design and production of packaging.
Strategy, creation and development of marketing tools, including website, promotional brochure and in-store display.