Agency of record for the Aéroports de Montréal commercial team since 2015, NEXTMOOV performed a comprehensive repositioning exercise, developing and implementing several products and services as well as the new promotional platform for the brand. The agency has been involved in the strategic planning, development, production and management of all communications, marketing, and promotional activities of the group.

 

_BRAND POSITIONING AND IMAGE
_ADVERTISING CAMPAIGNS
_PRODUCT LAUNCHES
_STRATEGIC MARKETING PLANNING
_MEDIA PLANS
_PROMOTIONAL ITEMS
_INTERIOR AND EXTERIOR SIGNAGE
_CORPORATE VIDEOS
_MARKETING AND SALES MATERIAL
_MICROSITE
_ANIMATED PRESENTATIONS

YULi mobile application: Positioning of the new app, strategic and media planning including the development and production of a multi-touch point launching campaign – Web, indoor and outdoor signage, mobile, print.

Development and deployment of a multi-touch point summer campaign featuring promotional banners for the Web, indoor signage, gift cards and printed material.

Repositioning of the brand identity for the online parking-reservation service, development and production of dynamic animated clips for the Web and digital advertising products, as well as advertising and promotional items to highlight the service across all platforms.

Creation of the monthly newsletter – the first of its kind at the airport: development of a global content strategy and 12-month editorial planning, including original graphic chart and imagery design. The newsletter is fully integrated into digital platforms and promoted through several awareness initiatives.

Creation of a brand image for the new employee incentive program, including a new name, structure for new content, graphic guidelines, development and production of internal presentations and promotional items.

Development of a cross-platform advertising campaign to support independent merchants throughout the airport – signage, print and digital advertising.

Contact

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