Agency of record for the Aéroports de Montréal commercial team since 2015, NEXTMOOV performed a comprehensive repositioning exercise, developing and implementing several products and services as well as the new promotional platform for the brand. The agency has been involved in the strategic planning, development, production and management of all communications, marketing, and promotional activities of the group.
YULi mobile application: Positioning of the new app, strategic and media planning including the development and production of a multi-touch point launching campaign – Web, indoor and outdoor signage, mobile, print.
Development and deployment of a multi-touch point summer campaign featuring promotional banners for the Web, indoor signage, gift cards and printed material.
Creation of the monthly newsletter – the first of its kind at the airport: development of a global content strategy and 12-month editorial planning, including original graphic chart and imagery design. The newsletter is fully integrated into digital platforms and promoted through several awareness initiatives.
Development of a cross-platform advertising campaign to support independent merchants throughout the airport – signage, print and digital advertising.