Corporate repositioning, brand strategy, identity and image for Atrium, a multinational company specialized in the development, production and distribution of natural health products. NEXTMOOV provided an effective segmentation of several B2B and B2C targeted markets and developed a marketing and sales strategy optimizing the products performance in their respective markets.
Development of brand identity, brand hierarchy and graphic standards guidelines.
Corporate brochures and annual reports, managerial staff photo shoot and artistic direction, development of several tools to promote the business structure and products.
Concept and development of the new website following an in-depth repositioning of the brand.