Since 2011, NEXTMOOV has been the lead branding and advertising agency for Desjardins Business – Capital régional et coopératif. Following a major strategic repositioning exercise, NEXTMOOV was mandated to review and redefine the global mission statement, develop a new brand image, and create an innovative series of advertising concepts and shorts films for various platforms.
Development of a series of short advertorial films to reach select entrepreneurs targeted by Desjardins Business Capital, including visual concept, scenario and storyboards, motion design, animation, editing, studio voice recording, filming and production.
National campaign including signage, website, and various printed material.
Branding for the creation of a new Desjardins and Caisse de dépôt et placement fund. Identity and image, website, launch campaign, presentations, letterhead and stationery.
Corporate video including concept, scenario and storyboards, filming, studio voice recording, motion design, direction and production.
Sales and development presentation including source graphics and flowcharts to assist in understanding the Capital régional et coopératif Desjardins ecosystem at a glance.
Concept, design and production of a promotional item to support the new corporate signature.