Complete repositioning of the mall to showcase its commercial potential. NEXTMOOV developed a bold communications-marketing plan designed to better target customers and increase traffic and sales. The agency undertook an in-depth review of the signage strategy in order to improve the customer experience. 
 

_POSITIONING
_BRAND IDENTITY
_SIGNAGE
_ADVERTISING CAMPAIGNS
_CONTESTS
_PROMOTIONS

2009 advertising campaigns, newsletters to merchants, contests and gift cards.

2008 advertising campaigns, contests, signage and multimedia advertising.

Mall signage.

Development of several tools and events to support the year’s festivities. 

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