In 2008, NEXTMOOV conducted an in-depth brand positioning exercise that included the complete restructuring of Publisac basic services, a comprehensive review of the advertiser and consumer strategies, brand identity, new products development, and a launch campaign for the new brand.
Brand strategy, corporate signatures for consumers and advertisers, and brand guidelines.
Website design including visual renderings to support the client’s internal programming department.
Design and production of the new bags and development of supporting promotional campaign.
Creation of a new Publisac product including development of graphic identity and sales promotion leaflet.
Creation of a new sister brand for Publisac outside Quebec: Branding, advertising campaign, communications tools, including a promotional magazine and a press release.