Founded in 2003 by Christina Riverin, NEXTMOOV quickly secured an enviable reputation on the international marketing and communications scene, thanks to its offices in Montreal and Paris. For the next five years, the agency created brands and designed integrated campaigns for such clients as BASE ENERGY DRINK, JACOB BOUTIQUES, YELLOW STORES, PLACE MONTRÉAL TRUST, SOFTIMAGE, LE CRYSTAL DE LA MONTAGNE (5* Hotel in Montreal) and MONT-BLANC in Canada, and for ETAM, MIM, CHANEL, CARTIER, LVMH and LANCEL in Paris.
In 2007, NEXTMOOV and its talented 10-person team joined forces with one of the founders of prestigious Montreal agency BOS, as well as a few other partners to create TANK advertising. The new agency secured accounts with THE ROYAL CANADIAN MINT, VIDÉOTRON, UNIPRIX, LA CAGE AUX SPORTS, COMPLEXE DESJARDINS, ATRIUM INNOVATIONS, MILLER THOMSON, ABBOTT NUTRITION and PFIZER, to name a few. Its ranks were soon filled with fifty skilled professionals in the fields of marketing, advertising and creative. In addition to being a co-founder of TANK, Christina held the role of Vice President of Strategy & Branding for two years, during which time she was also responsible for creating and overseeing the agency’s web and design departments.
By 2009, Christina had been considering a different business model that would allow her to establish a closer relationship and apply a more customized and integrated approach with her clients. She decided to launch a new type of agency that was more flexible and organic with a deeper focus on results. With this in mind, Christina relaunched NEXTMOOV as a boutique agency to address evolving client needs. The model has proved successful, garnering the trust of clients such as UNDER ARMOUR, MARRIOTT HOTELS, IVANHOE CAMBRIDGE, DESJARDINS, WESTCLIFF, TRANSCONTINENTAL MEDIA, PUBLISAC, MONT SAINT-SAUVEUR, ATOUT FRANCE, MONT SAINT-SAUVEUR AQUATIC PARK, JOUVIANCE and, more recently, AÉROPORTS DE MONTRÉAL.
With this revamped, organic model, NEXTMOOV welcomes the challenge of creating the best possible crew for each project by conducting a rigorous selection process when assigning internal and external experts. This unique ad hoc agency model enables NEXTMOOV to meet each challenge with a crew of top industry players and continues to draw from the steady flow of talent to help keep creative production fresh. To make this possible, NEXTMOOV developed a rigorous management team composed of reliable, versatile internal strategists and managers whose primary mission is to provide outstanding customer service while adhering to client deadlines and budgets. This positions NEXTMOOV as an extension of its clients’ marketing and communications team, and a trusted advisor to help them reach their objectives.