Agency of record for the Aéroports de Montréal commercial team since 2015, NEXTMOOV performed a comprehensive repositioning exercise, developing and implementing several products and services as well as the new promotional platform for the brand. The agency has been involved in the strategic planning, development, production and management of all communications, marketing, and promotional activities of the group.
Strategic positioning, internal and external marketing communication planning, strategic writing and creation of three distinct positionning and three brand identities in order to renew the brand image of Aéroports de Montréal (ADM, YUL, YMX). Graphic design of the YUL terminal and signage. Design and deployment of a multiplatform poster campaign. Design of a fun campaign "YUL Moments" showcasing its unique Montreal character and deployed throughout the terminal, on social media and on certain dedicated digital platforms. Creation of various promotional and corporate brand launch objects and tools. Design and development of a 150-page brand guide.
Conception, production and graphic design of the 2018 and 2019 annual report in line with the new brand identity developed by NEXTMOOV for ADM.
Design and development of a series of commercials aimed at members of the ADM airport community announcing the change of brand image. Concept, script, motion design, animation, editing, sound, direction and production.
Design and development of a series of short educational videos for passengers at YUL’s international arrivals. Concept, script, motion design, animation, editing, direction and production.
YULi mobile application: Positioning of the new app, strategic and media planning including the development and production of a multi-touch point launching campaign – Web, indoor and outdoor signage, mobile, print.
Creation of the monthly newsletter – the first of its kind at the airport: development of a global content strategy and 12-month editorial planning, including original graphic chart and imagery design. The newsletter is fully integrated into digital platforms and promoted through several awareness initiatives.
Development and deployment of a multi-touch point summer campaign featuring promotional banners for the Web, indoor signage, gift cards and printed material.