success stories
HOTEL ASSOCIATION OF GREATER MONTREAL
In early 2022, the Greater Montreal Hotel Association (AHGM) called on NEXTMOOV to design and operate a 360-degree marketing communication campaign to revive the industry, highlight the various professions, and raise public awareness about the opportunities offered by the hotel industry in order to fill 5,000 vacant positions.
- 360-DEGREE MARKETING COMMUNICATION STRATEGY
- DESIGNING A DIGITAL ADVERTISING CAMPAIGN
- ADVERTISING PHOTOSHOOT
- CREATION OF A CAMPAIGN LANDING PAGE
- MEDIA RELATIONS CAMPAIGN
- CREATION OF MULTIPLATFORM LIFESTYLE CONTENT
- SOCIAL MEDIA COMMUNITY MANAGEMENT
- "TESTIMONIAL" VIDEO PRODUCTION
- CASTING AND AMBASSADOR MANAGEMENT
- SPOKESPERSON CONTRACT AND INFLUENCER MARKETING
The campaign, under the theme "Working in the hotel industry means enjoying a wealth of benefits!", is intended to be 100% digital and includes web banners and advertisements on Facebook and Instagram.
Conception, design, programmation et optimisation d’une landing page de campagne permettant à l’audience ciblée d’en apprendre davantage sur tout ce qu’une carrière en hôtellerie peut leur apporter. Une fois convaincus, les visiteurs ont la possibilité d’aller directement postuler sur le site hotelleriejobs.com.
A media relations campaign was implemented to attract a larger audience to the landing page and increase the AHGM's visibility among the general public. From the early days, major media outlets in Quebec reacted positively to the press release presented and requested a series of interviews. TVA Nouvelles, Salut Bonjour, Journal de Montréal, LaPresse Bell Media, and many others provided coverage reaching a total of 16 million people in Quebec.
Design and development of a series of short educational videos for passengers at YUL’s international arrivals. Concept, script, motion design, animation, editing, direction and production.
YULi mobile application: Positioning of the new app, strategic and media planning including the development and production of a multi-touch point launching campaign – Web, indoor and outdoor signage, mobile, print.
Repositioning of the brand identity for the online parking-reservation service, development and production of dynamic animated clips for the Web and digital advertising products, as well as advertising and promotional items to highlight the service across all platforms.
Creation of the monthly newsletter – the first of its kind at the airport: development of a global content strategy and 12-month editorial planning, including original graphic chart and imagery design. The newsletter is fully integrated into digital platforms and promoted through several awareness initiatives.
Creation of a brand image for the new employee incentive program, including a new name, structure for new content, graphic guidelines, development and production of internal presentations and promotional items.
Development and deployment of a multi-touch point summer campaign featuring promotional banners for the Web, indoor signage, gift cards and printed material.